As expected, the ISE 2025 edition, held in early February in Barcelona, was an unprecedented success. The leading trade show for integrated systems set a new attendance record with 85,351 unique visits and an unparalleled participation of companies.
Frenexport has been investing in this exhibition for some time, especially since the venue moved to the Catalan city. This year, once again, the company welcomed numerous visitors with an even larger booth and an increased staff presence to accommodate the many inquiries.
“This is our fourth year participating in ISE, and for this edition, we decided to invest even more decisively and extensively, strengthening our presence in terms of space, showcased systems and products, and the number of people present at our newly designed booth,” says Romano Frenquelli, Vice President of Frenexport.
“We are confident in the value of our products and technologies, which are always innovative, functional, and offered at competitive prices. The large audience visiting us demonstrated great appreciation and familiarity with our brands. Meeting professionals at the fair, including technicians, rental companies, and industry specialists, allows us to gather valuable feedback that helps us improve and tailor our products to market needs,” Romano concludes.
