SHG MUSIC SHOW 2026: Get ready for a weekend turned up to 11!

This year, SHG Music Show is moving to a new home: the long-standing musical instrument exhibition and market is relocating to East End Studios – Studio Novanta, a large converted industrial space in Milan's creative Via Mecenate district. And of course, we couldn't miss it!

Join us on November 14-15 at our booth S03 (Area Sound) where you can get hands-on with the latest SOUNDSATION and NUX products: guitars, modelers, battery-powered amplification and wireless monitoring systems – all ready for you to try out!

When: Saturday 14, 12:00 PM–7:00 PM · Sunday 15, 10:00 AM–6:00 PM
Where: East End Studios – Studio Novanta, Via Mecenate 88/A, Milan
Booth: Area Sound S03

SOUNDSATION – Two guitars, two different personalities

Affordable instruments, carefully crafted down to the finest detail, ready to take you from your first riff to your first stage performance. At our stand, you'll be able to try out two exciting new models with very different personalities.

GUST-X

Modern lines, an aggressive sound and a satin-finished maple neck that invites you to fly across the fretboard. Its HSH configuration features two ceramic humbuckers and a central single coil, a quilted maple top and a tremolo bridge. The GUST-X is designed for players ready to dive headfirst into rock, hard rock and metal. Available in five transparent finishes.

Discover the GUST-X

RIDER-GRAIN

The familiar double-cutaway silhouette, given a fresh new look: Indian mahogany body with a satin nitro finish, available in Naked Black and Naked Brown. Two single coils and a push/pull-splittable humbucker give you a wide tonal palette, taking you from crystal-clear cleans to a fuller, punchier crunch in an instant.

Discover the RIDER-GRAIN

NUX – Play anywhere, wireless and without compromise

From the pedalboard to the stage, and everywhere in between: NUX's latest products are designed for musicians who play for real, whatever the situation.

MG-50Li

NUX's new flagship multi-effects processor for guitar and bass: amp modeling, DeepImage profiling and NAM profile support, all housed in an aluminum chassis with a 5" color display. Its built-in rechargeable battery frees you from the power outlet and can also double as a USB audio interface when needed. Compact yet fully equipped, it's perfect for live performances and everyday studio work.

Discover the MG-50Li

BUSKING 200FR

A battery-powered FRFR speaker designed for outdoor performances: an 8" woofer and two 3" tweeters, two channels with EQ and reverb, Bluetooth for backing tracks and up to 6 hours of battery life. Plug in your guitar, microphone or modeler and take your sound to the streets, the square or your favorite venue.

Discover more

C-7 IN-EAR WIRELESS

Turn your wired earphones into a wireless stereo in-ear monitoring system: 5.8 GHz frequency band, 7.5 ms latency, up to 30 m range and one transmitter supporting multiple receivers – ideal for the whole band. With the charging case, you get over 18 hours of total battery life.

Discover more

GUESTS & LIVE DEMOS

Ale from ShapeYourTone: NUX MG-50Li demo at our stand and on the main stage on Saturday, November 14 at 6:00 PM.

Stop by and see and hear what the MG-50Li can do for yourself!

But there's much more to SHG than our latest products!

Two active stages on both days, a Silent Area for headphone testing and a Sound Area for controlled-volume amplification, the Vintage Vault and the Second Hand Market, where you can sell or trade your gear. Tickets are already available for advance purchase on the official website.

So, Milan is the place to be on November 14–15 if you love making music. We'll be there – will you?

More information? Get in touch

Inform me about Pro AVL

Inform me about Music Retail

I agree to using my email for marketing purposes