Music Retail Brands Pioneer DJ & AlphaTheta
ONE THROUGH MUSIC
Enhance the creative potential of music and create a world full of joy.
Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500, rated highly by top DJs, media attention, glowing reviews, and prestigious awards.
The year 2024 marks the 9th anniversary since AlphaTheta became independent from Pioneer Corporation. This year, AlphaTheta is proud to announce release new products, under the brand AlphaTheta, that will propel into the future while maintaining the quality and innovation you’ve come to expect from the company.These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.
Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.
We bring you our latest updates Latest news in Music Retail
Soundsation BARK: aggressive when you need it, smooth on command.
Designed for the modern guitarist looking for an instrument with a strong character and a versatile sound.
Lewitt MTP-5: the new dynamic benchmark for vocals and beyond
An excellent choice for high-end events.
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Soundsation MioMix 4- and 7-channel mixers with digital effects, OTG player and audio interface: compact all-rounders for every setup
Designed for intensive and immediate use in any situation, thanks to their versatility, practicality and intuitive control layout.
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