Music Retail Brands Pioneer DJ & AlphaTheta
ONE THROUGH MUSIC
Enhance the creative potential of music and create a world full of joy.
Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500, rated highly by top DJs, media attention, glowing reviews, and prestigious awards.
The year 2024 marks the 9th anniversary since AlphaTheta became independent from Pioneer Corporation. This year, AlphaTheta is proud to announce release new products, under the brand AlphaTheta, that will propel into the future while maintaining the quality and innovation you’ve come to expect from the company.These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.
Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.
We bring you our latest updates Latest news in Music Retail
NUX MIGHTY 60 MKII: THE NEW COMBO MODELER COMBINING FLEXIBILITY & POWER
NUX combines performance and power in a 60W combo modeler that packs a universe of possibilities designed for the modern guitarist.
NUX NCK-330 DIGITAL PIANO: SOUND, FEEL AND TECHNOLOGY
All NUX technology has been channeled here to bring to life an instrument that can give you the magic of an acoustic grand piano along with the flexibility of a modern keyboard.
New Soundsation Wire-Free U2602 Wireless Microphones: Innovation and High Performance
Technical and functional improvements that meet the needs of professional musicians and anyone seeking reliable performance in any context.
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