Music Retail Brands Pioneer DJ & AlphaTheta

ONE THROUGH MUSIC

Enhance the creative potential of music and create a world full of joy.

Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500, rated highly by top DJs, media attention, glowing reviews, and prestigious awards.
The year 2024 marks the 9th anniversary since AlphaTheta became independent from Pioneer Corporation. This year, AlphaTheta is proud to announce release new products, under the brand AlphaTheta, that will propel into the future while maintaining the quality and innovation you’ve come to expect from the company.These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.

Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.