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Music Retail Brands Pioneer DJ & AlphaTheta

Pioneer DJ & AlphaTheta

ONE THROUGH MUSIC

Enhance the creative potential of music and create a world full of joy.

Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500, rated highly by top DJs, media attention, glowing reviews, and prestigious awards.
The year 2024 marks the 9th anniversary since AlphaTheta became independent from Pioneer Corporation. This year, AlphaTheta is proud to announce release new products, under the brand AlphaTheta, that will propel into the future while maintaining the quality and innovation you’ve come to expect from the company.These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.

Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.

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Pioneer DJ & AlphaTheta
We bring you our latest updates Latest news in :contentType

We bring you our latest updates Latest news in Music Retail

01 Mar
Soundsation Edge series: acoustic guitars that stand out of the crowd

Soundsation Edge series: acoustic guitars that stand out of the crowd

The hallmark of the EDGE series lies in the body armrest, which gives the instrument a visual appeal and comfort usually reserved for far more expensive guitars.

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09 Feb
Soundsation Mood L100 Beam

Soundsation Mood L100 Beam

The 'pure' beam, with a bright, concentrated beam.

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02 Feb
NUX B-8: the wireless goes pro!

NUX B-8: the wireless goes pro!

With 2024, the brand has decided to raise the bar sharply by introducing its flagship solution

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More information? Get in touch

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