Music Retail Brands Pioneer DJ & AlphaTheta
ONE THROUGH MUSIC
Enhance the creative potential of music and create a world full of joy.
Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500, rated highly by top DJs, media attention, glowing reviews, and prestigious awards.
The year 2024 marks the 9th anniversary since AlphaTheta became independent from Pioneer Corporation. This year, AlphaTheta is proud to announce release new products, under the brand AlphaTheta, that will propel into the future while maintaining the quality and innovation you’ve come to expect from the company.These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.
Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.
We bring you our latest updates Latest news in Music Retail
Soundsation introduces the IN-EAR monitoring system WF-U99!
Designed for professionals who need reliable stereo monitoring and high-quality audio while maintaining maximum mobility on stage.
NUX NEK-100: a new portable keyboard that is practical, intuitive, and flexible
Its strengths are portability, flexibility and completeness
LIGHTBLASTER S960 and LIGHTBLASTER L720: wash, strobe, and mapping effects all in one!
LED strobe and wash light bars designed for indoor applications. But don't just call them strobes!
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