Music Retail Brands Pioneer DJ & AlphaTheta
ONE THROUGH MUSIC
Enhance the creative potential of music and create a world full of joy.
Our DJ Business began as a division of Pioneer Corporation in 1994 when it released the world’s first commercially available flat-top DJ CD player, the CDJ-500, rated highly by top DJs, media attention, glowing reviews, and prestigious awards.
The year 2024 marks the 9th anniversary since AlphaTheta became independent from Pioneer Corporation. This year, AlphaTheta is proud to announce release new products, under the brand AlphaTheta, that will propel into the future while maintaining the quality and innovation you’ve come to expect from the company.These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.
Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.
We bring you our latest updates Latest news in Music Retail
MIR 2025: The Must-Attend Event for DJs, Producers, and Music Makers!
Are you ready to experience an event that will ignite your passion for music and technology? MIR 2025 is the place to be!
ProVibe AIR: The Evolution of Portable Sound by Soundsation
The new ProVibe AIR series by Soundsation represents the natural evolution of the successful Go-Sound Air line, enhancing it without altering its core essence.
MG-300 MKII: NUX'S ‘LITTLE BIG BEST SELLER’ GOES UP A LEVEL
Can a best seller be improved? Of course, and the new MG-300 MKII is proof!
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