We simply couldn’t miss the new edition of the Guitar Show in Bologna, which this year is set to be even bigger: not two, but three full days of exhibitions, events, and networking at BolognaFiere.
GUITAR SHOW 2026: everything is ready for an unforgettable three-day event!
Join us from May 15th to 17th at our booth 1037 in the Quiet-Play Area, where you’ll discover the latest additions to our distribution lineup and enjoy a packed schedule of demos showcasing instruments and solutions for the modern guitarist from NUX, SOUNDSATION, and SINGULAR SOUND.
NUX
NUX arrives at Guitar Show with two exciting new products designed to deliver maximum flexibility in every situation.
A major highlight will be the MG-50li, the brand’s new flagship modeler/profiler pedalboard: compact, versatile, and perfect for both live performances and everyday studio use. A true concentration of technology that you’ll be able to explore in detail thanks to the demos hosted both at the booth and on stage by Ale from ShapeYourTone.
Alongside the highly appreciated wireless systems such as the B-7 PRO and B-8, you’ll also find the new Dual Loop Stereo and the NBA-200FR, an FRFR speaker designed for portable performances and busking.
SOUNDSATION
Soundsation expands its lineup with accessible yet extremely versatile instruments that truly stand out in their category. The two main new releases are the Rider Blend and the Bark.
The Rider Blend offers a wide tonal palette, while the Bark is designed for players seeking a direct, immediate sound that still retains great versatility.
SINGULAR SOUND
The latest innovations are all about total control and bringing cutting-edge technology to live performance.
The new BeatBuddy 2 takes the stompbox drum machine experience to the next level, making interaction even more natural than with its revolutionary predecessor, while Superswitch is the ideal solution for managing complex setups in a simple and intuitive way.
SPECIAL GUESTS & LIVE DEMOS
Throughout the three days of the show, you’ll have the chance to meet:
➡️Ale from ShapeYourTone, with dedicated demos and practical tips to get the most out of your setup;
➡️2STEPS (acoustic duo), performing live to showcase the strengths of NUX wireless systems and Soundsation acoustic guitars.
The demo schedule, taking place both at the Frenexport booth and on the Guitar Show stage, will be announced over the next few days through the official Frenexport and Soundsation social media channels.
But it won’t just be about products, demos, and live performances!
NUX NeXt GLOBAL GUITAR CONTEST
To celebrate its 20th anniversary, NUX launches the NUX NeXt Global Guitar Contest, a unique opportunity to challenge yourself and share your talent with an international community. Up for grabs, in addition to several NUX products, is the chance to become an official brand endorser and win a trip to the Music China Expo in Shanghai.
Joining is incredibly easy! You can register directly HERE or stop by the Frenexport booth (1037 Quiet-Play Area) during the Guitar Show to receive all the information and complete your registration on site.
In short, there will be plenty going on - see you at the Guitar Show in Bologna for three intense days dedicated entirely to music.
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